Ebooks are one of the most effective ways to start making a living online.
They are simple, quick, and dare I say, easy?
But even knowing all of this, I resisted creating my own products for a long time. I didn’t believe I could do it.
However, as I read more and more ebooks, I realized that in many cases, I knew more than the product creators, and I was often frustrated with how complex the information was made to seem.
After years of doing affiliate marketing and advertising, I decided it was time to write my own stuff, so I did.
Not without some hesitation, I might add.
I wanted to create a great ebook, and it held me back, because it led to perfection-land, and I never actually shipped anything.
It took a while to become aware of the fact that I didn’t have to create the “perfect” ebook. I just had to solve a problem.
So why do I write and sell ebooks?
I Love Writing
First of all, I do it because I like it.
I’m more than happy to pass up on more “lucrative” opportunities if what I’m doing will make me happier, is more interesting, or will just keep me going each day.
You have to factor in everything.
But don’t get me wrong. You don’t have to be a writer to write and sell ebooks. People don’t want award winning prose, although it certainly doesn’t hurt, unless it does.
They want you to solve problems.
And you can do that with simple writing. In fact, it’s best done through simple writing.
It’s a Quick Way to Test Ideas
I write ebooks because it’s a quick way to test my ideas.
How many people do you know who say they have great ideas, but they aren’t willing to test them because they aren’t “ready”?
Yeah, they’re never going to be ready.
The key is to test your ideas as soon as possible, and with ebooks you can do that.
I’ll do my research, listen to my readers and customers, and I’ll find a way to test that idea as quickly as possible, and with as little risk as possible (more about risk in a second).
I make small bets until I hit a winner.
Writing Ebooks Can Be Fast
You may think ebooks take a long time to write, but they don’t.
When you know what you’re doing, it’s as simple as putting together a swing for the kids, unless it’s from IKEA.
I used to struggle with writing books, but I never had a system to follow. I had no structure. I just started writing and hoped for the best.
Now I use outlines and other things, and it’s a breeze to not only write ebooks, but to create all kinds of products and courses.
It Can Be Cheap (If Done Right)
Writing and selling ebooks is cheap.
Having an editor go through your book is great, but if you’re just getting started, you either can’t afford it, or don’t want to risk that much so soon.
You can create most of the graphics on your own by using PowerPoint or Keynote, if you keep it very simple and clean.
The secret is to not try to get your ebook perfect right away.
Instead, create a “beta” version of it where you give early-birds a nice deal in exchange for feedback.
Once you see the ebook making money, then you can improve it, get a nice professional cover, and even an editor to go through it with you.
Think smart. Strategize. Test your ideas.
It’s Low Risk (Yes, Low Risk)
This sounds completely counter-intuitive, doesn’t it?
I mean, writing ebooks isn’t low risk, it seems like it should be high risk, right?
It depends on how you approach it. If you don’t know what you’re doing, you’re better off buying a lottery ticket.
But when you know what puzzle pieces go where, the risk is low.
You see, most of the ebooks that are popular solve problems. They help people get rid of something in their life they don’t want.
They help customers move forward and get closer to what they want.
They serve an audience that is hungry for that information.
If you do your research, you don’t have to worry about zero sales when you release your book to the world.
And that’s one of my favorite parts about ebooks. Not only are they easy and cheap to create, but they are low risk when you solve problems.
Writing Books Makes Me Uncomfortable
Last, but definitely not least, ebooks help me grow.
If you’ve never created your own products, it’s going to be overwhelming at first, but when you keep taking action, you’ll learn a lot about yourself.
And let’s be honest, if you’re constantly running away from what’s uncomfortable, you won’t get very far.
But keep putting one foot in front of the other, and a whole new world opens up.
This is not about writing one ebook and retiring to one of those white sandy beaches in the Caribbean, although I wouldn’t say no if that happened.
You’re going to write many ebooks, because with each one you write, you grow, you learn, and you get better.
I’m constantly looking for new ways to grow. And I’m not saying ebooks is the only game in town, but it’s a pretty sweet way to get your feet wet with making a living online.
There’s a simple way to write and sell ebooks.
And then there’s a hard way.
I follow a simple system that allows me to write them quickly and easily, but we’ll get to that in the coming weeks, so if you aren’t already subscribed, make sure you are.
There’s some good stuff coming.
Remember, what matters is that you take action.
Forget about perfection, and start with what you have.
The next article in this series is out, click here to discover the 3-step process for writing and selling ebooks.