Having trouble discovering what makes you unique?
There seems to be so many people doing what you want to do.
You don’t want to drown in a sea of sameness, so you do nothing.
You never start.
But doing nothing is not the answer. You know that.
Deep down you know what needs to be done. But you’re held back by what ifs.
So let’s get you unstuck, shall we?
Standing Out in Your Market — The Video
As always, the video below complements the article, so I recommend you watch the video, and then read the article.
And if you want more videos, make sure you subscribe to my YouTube channel.
What Does It Mean to Stand Out?
Standing out is about tapping into who you are.
You already have a story to tell. You have strengths. You have weaknesses.
However, time is needed to develop what you have inside. Look at it like a seed. You plant it. You nurture it. And it grows.
You can’t force progress. All you can do is take care of it, and let nature do the rest.
The Truth About Standing Out
You don’t have to figure anything out.
All that is required is that you take the next step. Use what you have. See what happens. And keep going.
If you’re a writer, write flash fiction, start a blog with no readers, or whatever is easiest.
If you want to become a coach, start by helping one person. Offer free coaching sessions. Do something.
Standing out is less like a formula, and more like a process.
When you take action, you get valuable data. Data on what makes you come alive, and what people want.
You don’t need to know where you’re going. You don’t need clarity. All you need is to start with what you have.
“It is easy to begin once you have accepted that what you produce may not be very good, and that this is normal.” – Megan Mcardle
A Concrete Example
When I started this blog, I didn’t know how I was going to stand out. All I knew was that I wanted to share my story.
I wanted to help.
The more I put myself out there, and the more I listened, the more I could help. I discovered where my readers were struggling. I uncovered what I was good at, and what I wanted to do.
I didn’t obsess over standing out. I focused on creating, and improving my skills.
Rarely do I know what’s next. But I don’t have to know. All I have to do is notice what next step feels the most magnetic, and then take action.
The Thing About Competition
Competition is a sign that there’s demand in a market.
But demand is not as important as what feels magnetic to you.
It doesn’t even matter if you think you will succeed. You have to be willing to start, because there’s no telling where the path leads.
Stop waiting for clarity, because it may never come.
When I started this blog, the odds were against me. But it felt right. I kept going. And here I am. You just never know, so trust your inner GPS.
The Bottom Line
What I keep pointing to is to follow what feels alive to you. Do the work. Stop looking for shortcuts.
The better you become, the more you stand out.
So do what you can with what you have.
Follow what feels magnetic.
Need I say more?
Have a good one!