If you’ve been paying attention, you know that I just launched my first product. (This was in 2010).
It’s been rough, but going through the motions and creating my first product has taught me a lot.
The number one thing I learned from getting my first product out there is this: there will never be a perfect time to launch your first product, so just get started.
I’m going to repeat this later in the article, because it needs to be hammered into your head. Once you understand that you do not have to create a huge first product, it’s going to be so much easier.
You can create a small podcast, report or video course and sell it for under $10. It doesn’t matter, you can always improve the product and raise the price.
What matters is that you get started, get your product out there and get feedback. That’s the only way you’ll learn how to make this work.
Having that a-ha moment of “hey, the earth won’t fall out of orbit and destroy the universe if I charge money for my stuff” is awesome, but unless you take action, it won’t happen.
The fear will always be there, especially if you’re producing your first product. As long as you’re solving a problem, being genuine and helpful, you have a very good chance of succeeding.
Sometimes you may not be entirely sure whether or not people will buy your product. I had the same problem, which is why I made sure there was competition out there before I started.
I surfed over to ClickBank and looked at the competition for article marketing guides. There were oodles of them, which confirmed my suspicion: people wanted this stuff.
Procrastination can easily provoke you into a tail-spin if you’re not careful. I minimized procrastination by setting a schedule for myself.
My goal was to write at least 1,000 words every morning, before I did anything else. I also had a firm goal in mind of getting my first product done and out there. For me the early morning routine worked, but you have to find your own groove.
The hard part is getting started, which is why getting into a routine of writing every morning was crucial for me. Some days I wrote the minimum of 1,000 words, but often I wrote more.
Once you get into the zone, it’s easy to go keep going.
3. Reclaiming My Power
We’re born and brainwashed into thinking that we have to look for answers outside of ourselves. Sure, learn the basics, but avoid procrastinating by learning too much.
Take responsibility and take action. I guarantee that your progress will explode if you’re willing to just try, fail and learn.
There will always be something that comes up where you’ll have to improvise. These are the moments we live for, without realizing it.
You want to be self-employed and free, but you try to avoid failure and challenges. Why? Don’t you want to utilize the magnificence that is your creativity?
When you take full responsibility, it hurts to fail. The reality is that it doesn’t hurt so bad. We think of it as breaking a leg, when it’s merely a scrape. Put on a patch and in a few days there’ll be no sign left. No war wounds, just delicious and useful experience.
4. The Brick Wall
The brick wall stares you down. Its mission is to keep out the tire-kickers. It’s going to make you question what you’re doing. The brick wall is going to ask you if you’re sure about this.
No one told me about the wall. When I ran into it, I was surprised, but as someone who has faced and conquered the wall, I have to say it’s a nice and friendly wall, if you’re prepared.
The only way you’ll know if your product is good is to get it out there and get feedback.
Remember, your product doesn’t have to be your masterpiece. You can create something small and sell it for $7. If people like it, you can keep adding to it and raising the price.
I first launched the product at $19 to give my loyal readers a chance to get it for a severely discounted price. I then raised it to $27 after a week.
As time went on, I got more and more ideas, which meant new additions and a higher price.
When you’ve created and launched your first product, you can see the big picture, which makes it exponentially easier to make your second.
You can literally create something for your audience right now and sell it for under $10. You CAN do it. Ask yourself what’s stopping you and throw those thoughts in the freezer, for now. You can always let them out later.
You want to make a living doing what you love, right? Now is the time to act. There’s absolutely no reason you should wait. Get your first product out there. If it flops, so be it. You’ll learn and try again.
There’s absolutely nothing wrong with getting paid to help people. It’s a belief you have to eliminate from your system if you want to make your passion a reality.
6. Customer Service
If a company has great customer service, I’ll pay double. If they get my name right, I’ll pay triple.
I love good customer service, which is why I have no trouble answering every single e-mail I get. I don’t care if someone only paid me $19.
If you’re my customer, I’ll do my best to answer any question you throw my way. I’ll even recommend you to the competition if I think it’ll improve your life. This game is not about money, it’s about relationships.
It’s easy to get caught in the money game. I frequently remind myself of my purpose, which is to help and connect with awesome people, like yourself and I’m extremely grateful to be able to do this.
When you launch your first product, make sure you go above and beyond for anyone who buys your stuff, especially if they want a refund.
That brings me to an interesting story. Ingela’s laptop power adapter went kaput the other day. She needed a new one, so she went to a store that had helped her before.
She bought a generic adapter. It didn’t work. Ingela returned it and the guy was pissy. Long story made short, he lost three potential lifetime customers that day (we told my brother).
7. The Launch
I wanted to get my product out there, so I didn’t recruit affiliates and I didn’t even try to get people to mention my launch.
All I did was mention it on Twitter and tell my very small e-mail list about it. You don’t have to tell the world to have a successful launch.
My goal wasn’t to have a big launch, it was to get a product done and on my website. My eyes are more on the long-term benefits than the short-term gains, although the short-term income is nice, too.
The longer you wait to launch your first product, the longer you wait.
If something holds you back, eliminate it, and launch instead.
Stop coming up with excuses and take action.
You’ll be happy you did. I know I certainly am.