Are you getting the results you want through your writing?
Is your writing helping you build your business, or are you pumping out thousands of words without bringing in more readers, customers, and ultimately, revenue?
Knowing what, why, or even how to write can be tough.
But the good news is that you don’t have to spit out life-altering prose to use your words to build your business.
At the same time, just filling pages with sentences is not enough. You have to know where you’re taking your readers.
You have to have a goal.
If you’re writing day in and day out without a plan, you need to keep reading this article.
Why Your Writing Keeps You Poor
The biggest reason why your writing keeps you poor is lack of focus.
If you want to build a business, you have to make money, and your writing should help you do that.
That doesn’t mean you start pushing out marketing messages all of a sudden. It just means that you have a content marketing strategy that helps build your expertise, likeability and authority.
I’m talking about a strategy that takes people by the hand and helps them move from readers to life-long customers.
The problem is that most of the people I come in touch with don’t have this, so they write, and write, and write, and don’t get results.
They are doing a lot of things right, but they still aren’t seeing the results they truly want, which often means revenue coming in the door.
3 Simple Things You Can Do
I like to be practical, so I focus on metrics that matter, which usually means either a growing email list, or more income coming in each month.
Although we have to be careful, because it’s easy to increase those two numbers while slowly destroying your business.
But that’s a topic for another time.
Let’s dive into how you can use your writing for good.
Listen to your readers and to the people in your market.
Put on your detective hat and explore some of the following questions.
- What are they struggling with?
- What do they want?
- What do they secretly dream they could have?
- What are their biggest fears?
Help people move toward their goals in an ethical and honest way, and they will come to trust and like you.
There’s no real secret to writing great content.
You don’t have to be a great writer, but you do need to help people solve their problems and make their life better in one way or another.
Solving problems can take you a long way, but you can go even further with a solid strategy.
When I’m talking about strategy, I’m simply referring to where you’re taking your customers.
If you want to build a business, your writing should take people on a journey.
If you have an email newsletter (which I hope you do), then your articles should help people realize that there’s more goodies in store.
Your writing should help build trust and likability so you can build your business.
And it will naturally do that if you help people in some way. People are grateful for genuine help, so you really can’t go wrong there.
Last, but not least, if you want to take your writing from blah to woo, you have to constantly tweak, experiment and improve.
You have to be willing to put your writing out there and observe the results.
Look at things like:
- Are people responding to your writing?
- How are they responding?
- What actions are they taking?
- Is revenue going up or down?
A typical response could be someone signing up to your email newsletter, buying a product, or even sharing something on social media.
The Bottom Line
If you aren’t getting the results you want, you need to keep experimenting.
Your writing should help you build your business. It should help you not only make more money, but also help more people.
It can be quite confusing, which is why I’ve put together a free email course for you.
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You Bring up some really great points. In particular I really agree with your point about experimentation. I have many friends that I talk to and they don’t want to do something because they are scared it might not work. In some cases, they might be right, but in some cases they might be wrong. The only way to know is to actually try it out.
Now, I don’t think it is a good idea to just do anything. But I do think it is very powerful to go into things with a focus on learning. I know for me, experimenting with different ideas, concepts, and approaches has been really powerful. Some of them, that I thought wouldn’t really work, have been pretty successful. Some other ideas which I thought were awesome turned out to be a complete failure.
But I only am able to discover this by experimenting. In terms of writing, I think experimentation is critical. The other day I wrote a post about money and the night before I alsmost pulled it. I thought to myself “this might be breaching a topic I shouldn’t cover”… But to my surprise I recieved quite a bit of positive feedback via comments and email. I was really surprised. It really reminded me that I must be open to trying a variety of things.
Good post. I enjoyed it 🙂