Are you afraid of sharing your story?
Scared of what people will think of you?
That’s exactly the problem one of my students had.
In a previous life, she worked in a hospital, where she was told to keep her story and feelings to herself.
Because the patients had enough to deal with, or so she was told.
When she went through one of my courses, she discovered that sharing her story could do wonders for growing her audience and attracting the right kind of clients.
So why is it so important to share your story?
Your story allows people to connect with you.
Sharing your story allows your readers to connect to you. It builds roads to their heart and mind, and reveals that you are not so different from them.
Your story is also a big red stop sign for the people that aren’t right for you. That’s a good thing. You want to keep the people that resonate with you, and shoo away those that don’t.
That’s how you build an audience of people that you love interacting with. And that’s how you build a business.
What if you don’t have a story to tell?
If you feel like you don’t have anything to say, it’s most likely because you feel like nothing you say has value.
You’re so afraid of what people will think that you’ve suppressed what comes naturally to you.
But this is not just about telling a random story. You have to keep your readers in mind. Think about how you can help them overcome obstacles and slay dragons.
So, how do you tell your story in the right way?
You share what’s relevant to the reader. You share what will make their life easier.
You solve a problem.
It could mean sharing one of your biggest mistakes and what you learned from it.
In my writing, I’m honest and transparent, because I want to demonstrate that you don’t have to be perfect to do what you love.
That’s why I mix life lessons with business advice.
If you’ve read enough of my articles, you probably feel like you know me. That’s the story effect in play.
But here’s where you may run into a problem.
You may not feel comfortable sharing your story. And that’s fine. I’m not telling you to share your deepest secrets.
In the past, I’ve had trouble sharing some of my mistakes and fears. But what I’ve noticed when I’m scared of sharing something is that the focus is all on me.
It’s about what people will think of me. What will happen to me. But when I shift the focus to you, my reader, I start thinking of what will help you the most.
So turn the spotlight on the people you help. Ask yourself what will help them move forward, and you’ll know where to start.
Embrace your story, because it is who you are.
We seem to have this tendency of wanting to be someone we’re not, but we are who we are. You have to use the cards you’ve been dealt.
When you accept that, you become less serious about sharing your faults.
I have plenty of faults, just like everyone else. And the more I’ve shared, where relevant, the more thank you emails and comments I’ve received.
Why is this?
It’s because deep down we are all the same.
Fears. Dreams. Insecurities. Worries. Deep down, it’s all (mostly) the same.
We want people to like us. We want to do well in life. We want to be valuable, and we want to find meaning.
Deep down, we’re all the same.
Sharing your story reminds your readers of that sameness.
We’re all in this game together.
When you share your story, people connect with you and your business. Your audience grows, and you filter out the people that aren’t the right fit.
So embrace your story.
Share what you’ve gone through and what you’ve learned, because that’s where the power is.
All the best,