A common question I get is: “How often should I blog?”
Should you post something daily?
Three times per week?
What about weekly? Is weekly too little?
What people are really asking is: What should I do in order to succeed?
We reach for formulas. We want guarantees. I know, because I did this when I started in late 2009.
And I still do. I’m in no way immune.
But this isn’t the right focus if you want to live a satisfying life.
How Often to Blog (Video)
So what’s the answer then?
Is there a magic number, and if not, what do you do instead?
The answer can be found in the short video below.
And remember, if you want more juicy videos, make sure you subscribe to my YouTube channel, because not every video makes it onto the blog.
If you prefer text, keep reading.
What is a Blogging Schedule?
A schedule is an expectation.
If you watch TV, and your favorite show comes on at 8PM on Tuesday nights, that’s an expectation.
But what happens if it doesn’t come on?
You’re disappointed, right? You sit there with your bowl of popcorn, anticipation dancing through your body, and then, nothing.
You want to avoid that with your audience.
So … Do You Need a Schedule?
The truth? No.
But you might still want one.
I have a weekly schedule on Wake Up Cloud, because it gives me a deadline to work with. It gets me moving and thinking creatively.
Sometimes I create a video. Sometimes a blog post. And sometimes I bring something from the archive and republish it.
What matters is that you set the right expectation. If you’re only going to post when you have something to say, tell your audience.
If you’re going to post weekly, let them know.
How to Find the Best Blogging Frequency
You find YOUR schedule by asking yourself: What am I capable of?
Not: How much can I push myself so I can succeed?
You relax. And you remember that there is no formula. Even if there was, the formula would be useless if you burned out within 6 months.
First and foremost, what matters is that you put your work out there, and that you keep putting your work out there.
It may take years before you gain traction. So start doing this for yourself. The more work you publish, the better you get, and the more you grow as a person.
This is the road forward.
Give yourself a break, and for once enjoy the ride.
Avoid This Mistake
If posting three times a week is too much for you, then forget about it.
Never do something just because someone told you to.
You may think you need to keep a certain posting schedule to succeed, but you don’t.
What you need is to follow what makes you come alive, and what is sustainable for you.
Some bloggers post daily. Some post weekly. Some post when they feel like it.
There is no formula. Sure, there are things that work better than others, but in the end, if you don’t blog, the schedule doesn’t matter.
If you only remember one thing from this article, remember this: Listen to yourself.
Nothing you do has to be perfect. And it probably won’t be, especially not if you’re starting out.
If you’re stressing out over finding the perfect blogging schedule, discard it.
Start blogging and see what happens.
Let it be messy. Let it all fall apart.
You’ll survive, learn, and thrive.
All the best 🙂
P.S. Do you want to learn how I write blog posts that my readers love? Then you may want to check out my book: Write Blog Posts Readers Love: A Step-By-Step Guide. (Read some of the reviews to discover why people love it).