Comments on: How to Write Effective Presell Copy and Make More Affiliate Sales

By: Julius Kuhn-Regnier

Julius Kuhn-Regnier — Mon, 08 Mar 2010 10:51:14 +0000

Great tips Henri. I think it’s important to take a look at the product you are promoting from the customers side. Why should he buy it? Is it better than X?!
And all the things you’ve mentioned help you to find answers for your customers. I also agree that it’s very powerful to mention for who you can’t recommend the product. It makes you look honest and honesty and trust are very important when you want to sell someone something.

By: Henri

Henri — Mon, 08 Mar 2010 10:02:57 +0000

Disqualifying is a counter-intuitive tool that most people don’t use, and I find myself often not wanting to use it myself because I want to get everyone to buy, but it doesn’t really work that way anyway, so it’s just our minds tricking us.

By: Henri

Henri — Mon, 08 Mar 2010 09:57:36 +0000

I’ve found that the conversions are way lower when you send people directly to the merchant website. However, you want to test that and see what works the best.

By: Henri

Henri — Mon, 08 Mar 2010 09:56:53 +0000

Thanks for commenting, Eric! Sometimes you have to start taking action. Even if you aren’t sure of the outcome. You know your product is good, but you don’t know if it ‘ll work.

If you’ve done all the research and it looks good, all you can do is take action and see what works. Successful entrepreneurs fail more than they succeed, at least most of them

By: Henri

Henri — Mon, 08 Mar 2010 09:55:41 +0000

Exactly. It helps when you focus on solving problems and adding value to someone’s life, even though you are getting money in exchange.

By: Kim

Kim — Sat, 06 Mar 2010 19:15:23 +0000

Hi Henri,

Picturing a certain kind of salesperson can conjure up negative emotions of a time when I was taken advantage of. Live and learn.

I’m happy to re-frame ‘selling’ and view it as ‘serving.’ If it’s not helpful or some way beneficial to the customer, then it is distasteful. I especially like your Disqualify tip — if the offering doesn’t fit the customer, referring him to someone else who can fill his need would benefit everyone involved. It is not about profit, it is about good will.

By: scheng1

scheng1 — Sat, 06 Mar 2010 13:18:11 +0000

I haven’t tried to set up any landing page yet. Most of the times, I submit to those article directories allowing affiliate hoplinks, and send direct to the merchant’s websites.

By: Eric

Eric — Fri, 05 Mar 2010 19:31:56 +0000

If you truly believe in a product and you show that in every way you can, eventually the money will follow. Another reason to be in it for it and not just the money.

By: Moon Hussain

Moon Hussain — Fri, 05 Mar 2010 15:17:02 +0000

I have the same thoughts as you, Henri, especially about selling being distasteful, when in reality, that feeling comes from picturing scammy products or shark-like sale pages.

Also, I really like the bit about “Underlying Emotion”. I know I have to relate to the customer, but I think you really hit a nerve when you understand what the customer is trying to accomplish.

I don’t have to tell you this is a good post