The sales page promised me results, it felt good, so I went for it.
I got instant access to the back-end, just as they had promised, but something was wrong…
I quickly realized that what I had bought was just like any other course out there. The difference? Packaging.
At that very moment I looked back and thought about the thousands of dollars I’d spent on courses like this without using them.
I had nothing to show for it.
“I’m not cut out for this” I thought, and silently gazed at the sky, hoping for a miracle.
But that miracle never came, at least not in the form I expected it to come. I desperately wanted to succeed. I wanted to start doing what I loved, but it wasn’t working.
I had no focus.
I was all over the place; buying new products, but doing nothing with them.
The Urge to Buy
It’s not always about you when you read the salespage and get caught up in the latest product launch.
Your buttons are being pushed, and you may not even be aware of it. You may feel drawn towards the products, and it just feels good to buy.
Robert Cialdini talks about this at great length in his book Influence: The Power of Persuasion.
In it he quotes a renowned British philosopher Alfred North Whitehead, who says “civilization advances by extending the number of operations we can perform without thinking about them.”
This basically means that we unconsciously create all these internal triggers that help us navigate our increasingly confusing and fast-paced outside world.
These triggers can then be used to manipulate you. But if you know what’s going on, or are even aware of the fact that sales pages and launches are made to get you into a buying mood, then you can step back, and make a real decision.
How to Get Out of the Chase
Even now, when I’m doing fairly well, I still get caught up in product launches. I still want to buy everything that comes out.
It’s so shiny.
But I don’t really need 99% of the products out there, so I don’t buy.
Simplicity is essential for me. I keep my focus on as few things as possible.
Whenever something new comes along, I ask myself “will this REALLY help me in what I’m doing right now?”
And that’s what you should be asking when you’re thinking about diluting your focus.
You can keep collecting information, but it won’t do you any good if it isn’t relevant, and if you aren’t going to use what you learn.
I wish I could magically get you to understand this, but sometimes it takes a while. It took me almost two years, so hopefully not that long, otherwise I’ve completely failed with what I’m doing here.
Be aware of what’s going on.
Image by Jesse