How to Use Article Marketing to Increase Your Blog Subscribers

Today I’m going to give you a simple strategy for increasing your blog subscribers.

You might not have summoned up the courage to guest post on other blogs, but that doesn’t mean you can’t use article marketing to boost your blog subscribers.

When I started the Wake Up Cloud, I was hesitant at first to guest post, so I started with commenting.

To be honest, I haven’t used article marketing to build my subscribers on the Wake Up Cloud, unless you count guest posting as article marketing, which I guess it is.

It does work though.

I have used article marketing to build an e-mail list, make more sales and get more traffic.

I’ve talked to a few bloggers, and guest posting is something people don’t get around to doing, which is when it hit me: article marketing is the perfect stepping stone to guest posting.

You hone your writing skills, you get used to putting your articles out there and you get traffic to your blog or website.

Start writing a few articles a day and submitting them and I think you’ll be surprised at the results over time.

Here’s how you can start increasing your subscribers today:

1. Keep It Simple

You don’t have to submit your articles to 500 different article directories. To be honest, I mostly submit my articles to EzineArticles. They are an awesome company who take care of their writers and I have a great deal of respect for them.

They also give you the most direct traffic (I’ve tested this). Sure, other directories might give you a link, but the link isn’t worth much since Google already knows that almost anyone can get their article published.

I like to keep things as simple as possible. When I’m doing article marketing, I only write for EzineArticles, because they give me the most traffic, and that’s what I’m after.

2. Short and Sweet

You don’t have to write award-winning articles. Your articles don’t have to be anywhere near the quality of your blog posts.

These articles do not have to cover everything on a topic, just pick one thing and write. Think of it as one piece of your delicious, homemade pie. They get one piece at EzineArticles and you give another on your blog or website, then another as a paid ebook or coaching, or whatever you want to do.

This doesn’t mean that your articles should be crap. Proper grammar and proper English blended with some coherence will take you a long way. You have to find your own balance between quality and quantity.

Remember, we want to get as many articles out there as possible, but we also want people to like reading them, go to your website and subscribe.

Your articles should be a minimum of 250 words, but I like to stick to 300-400. In the beginning it’ll take you longer to write these, but once you start to realize that it isn’t that hard, you’ll be churning out an article in 15-30 minutes.

3. Answer the Why

If you really want to boost your sign-up rate, you should give people an incentive to sign-up. My incentive at the moment is my report on 7 steps to building a business around your passion. Can you put together something for people that they’d want to have?

It doesn’t have to be big, as long as it’s something that people like. Write something and get it out there. Don’t sweat the small stuff.

I also recommend you start building an e-mail list. It will come in handy in the future when you want to interact with your readers and even recommend things you really like and think they would find useful.

I use Aweber (aff link, they rock) for my e-mail list, but I’ve also heard good things about MailChimp, who offer their services for free as long as your e-mail list is under 500 subscribers.

4. Hit Your Target

Article directories almost always give you a resource box, which is basically your place to shine. You get to say what you do and why people should click your link.

Let’s say I’ve written an article about doing what you love, which is highly relevant to my sign-up incentive, then at the end I could write “Do you want to learn more? Click here.”

You’ll have to experiment with what works. You get click-through statistics on many article directories so you can easily test difference resource boxes.

The main point I want to get across is to write articles and link them to your sign-up page. If you don’t have a sign-up page, get one and tell people WHY they should listen to you.

5. Create Success

If you thought about writing 1,000 articles, you’d probably feel overwhelmed and frustrated. But what if I told you to write one article a day?

That’s a lot easier. Get into a routine where you start writing one short article a day and then increase it from there.

This isn’t rocket science and you don’t have to make it harder than it is. Use article directories to explore your ideas and then link back to your blog.

I’m going to be honest here and tell you that you will most likely suck at the beginning, I know I did, but when you keep going you’ll get better.


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  1. I’ve not submitted my own articles as you’re talking about here. I’m still working on churning out useful content three times a week at and haven’t actually made an official set days for That being said however, I agree that you should get out there and just do a little bit and make it real. In fact my latest article on talks about this and about how being real and publishing content that involves your readers in some form is rewarding to everyone.

    Great post, Henri! 🙂

    • If you have a tough time writing content for article directories, you can always submit the posts you have on your blog and link back. It’s going to benefit you.

      If your blog posts are long, you can split them up into individual pieces and submit several articles. For example, say you write a post that is 1,000 words, you can easily split that up to 3 articles and submit those.

  2. thanks for the tip henri :)…I have not done much to promote my blog…and I really don’t read many other PD blogs, as I feel most offer recycled content and don’t write from experience (not yours of course :))….but now I feel I have enough quality unique content, that I need to work on marketing my blog and networking If I want to help out as many people as possible…will be keeping an eye on you, since you have done a great job of marketing your blog and so far produced quality work…I am moving to South Korea but as soon as I settle down will be writing a lot more…will you be allowing people to guest post on your site?…if so I would love the opportunity :)…hope all is well….Ivan

    • Hey Ivan, nice to see you here!

      The cool thing about article marketing is that you don’t really have to have super unique content. I see it as a testing ground where I write out my thoughts and try new things with my writing.

      It’s kind of a vacation for writers. On your blog you’re serious and have your game-hat on, but on article directories you can relax and play a bit.

      At the moment I do not allow guest posts, but I might do so in the future, we’ll see! 😉

  3. Woo, lots of value in this article! I’m going to come back to it, I phazed out from the effort of making so many internal “clicks” half way through. Been a long day. Well anyway thank you Master Junttila! 🙂 You are rocking my world.


  4. Interesting advice. I use to use E-zine when I first started my blog, but I wasn’t really getting much traffic from there. Then again, my articles weren’t really that good back then – I think I may give them another shot.

    Another thing I recommend is to find community sites that are within your niche. I often discuss psychology and spirituality on my blog so I re-post my articles on and I find a lot of loyal readers from there.

    You can sometimes share your articles on forums too, depending on if the forums allow it.

    Thanks for sharing your thoughts!

    • Thanks for your tips and thoughts, Steven!

      It also helps if you do some keyword research on the articles you submit so they start getting Google traffic. That is something I will write articles on in the future.

  5. Writing articles for ezine is easy. Well, it’s hard work to write out 100’s of them but the actually writing process is quite simple.

    It doesn’t have to be as in depth as it is on a blog, which means you can bang out 500 words quite quickly with a bit of practice.

    I think the main thing here is to pick something and stick to it. Bouncing around between adsense sites, domain flipping, list marketing, blogging, CPA ads and so on is obviously going to get you know where.

    Pick one and dominate it with all your might. Give it time and let hard work do the magic. You’ll be surprised how quickly you can start making a success of this internet marketing lark.

    • Stick to one thing and make it work. That’s how I do things, and it works! Just 5 articles a day becomes what, like 1825 a year? If you can be consistent, you can rock this thing.

  6. Jennifer Hart says:

    Great info Henri! I always believe in keeping things simple and your post really helps me to know I can build a business online without lots of complication. Of course it takes time & commitment, but it’s great to learn that there are fun ways to market where you can still follow your passions & create success. I also appreciate the info for creating a list! I know I need an opt-in and never knew how to go about getting one. Thanks so much!

    • Keeping everything simple is what has allowed me to focus the best and get things done. You’ve just given me a few new ideas for future posts. Thanks for sharing your thoughts! 😀

  7. I just started on article marketing. I used to rely on Hubpages for the backlinks. Hubpages allows us to use Google Adsense, Ebay and Amazon to monetize our articles. However, many writers in Hubpages used article directories for backlinking as well.

    • Like Henri, I have tried Hubpages, Squidoo, and a whole host of other article sites.

      I don’t even think one of my Squidoo lenses has had a single visit yet and Hubpages hasn’t passed through any traffic for me.

      On the flip side, when I publish a new article to ezine, I get visitors the same day.

      Another important point is that once you have people finding your site, you will get backlinks from other sources naturally and this is far more valuable for SEO than a link in a resource box on an article database.

    • I’m sure HubPages, Squidoo and all the rest work fine. I don’t use them because I have something that works fine. I like finding something that works and keep doing that for a long time. If you find that HubPages works for you then, by all means, do that!

  8. I truly enjoyed reading your article. I’ve actually used EzineArticles myself to get people to visit my web site and it does work. But in order to generate a lot of traffic you of course need a lot of articles on Ezine.
    Anyway you’ve inspired me to post some new articles to ezine, thanks!

    • Of course! It’s not like you can submit 10 articles or even a 100 and expect and avalanche of traffic. You can usually multiply the amount of articles with 0.1 to get the daily expected traffic.

      This all varies on the keywords you pick and so on, but in general I’ve noticed that 1,000 articles generates 100 unique visitors per day to you website. Go crazy for 3-4 months and you’ve got 1,000 articles.

      Imagine what you could accomplish if you sent 100 people to a sign-up page that converts 25%. You’d have 25 new subscribers everyday. About 750 new subscribers every month. About 9125 subscribers every year.

      If you have a list of almost 10,000, you can make a living, if you’re smart.

      • Interesting point. So you are sending most of the people from Ezines directly to your Discover Your Passion sign up page?! That’s pretty smart.

        I have to decide whether I want to do it that way. I’d love to build up a subscriber list I am just trying to find out what the best way is to go about doing that.
        Anyway Henri you’ve built a terrific blog 😉

  9. Good tips Henri. Article marketing gets “easier” the more you do it, just like writing blog posts, when you get into the rhythm and flow, it might be worth it to write several on the same go. Or at least this is how I’m doing it now…

    For my own blog and guest posts, I like to put my absolute best and 100% into, which often results in in-depth and long articles. It took a while to convince myself that 400-500, or even 250 word article can be just as good and valueble. Thus, for article marketing, which I’m just getting a hang off, I’m now concentrating on writing shorter (400-500 words) articles (but still keep the quality up of course).

    • As long as you write coherent English the articles are good for article directories. It’s a place to improve your writing while at the same time benefiting the world with your powerful knowledge!

  10. Jared P Little says:

    Good advice this is one thing I haven’t tested or tried yet. Probably cause I not the fastest writer and writing can be time consuming for me. But I like how you set some rules here about your articles and that you prove that this actually works for you.

    • Article marketing is one of my secrets of becoming a relatively fast writer. It’s a great place to practice!

  11. Thanks for the advice. What do you think of spinning articles? I have read several blogs that recommend doing it, but I am hesitant. I know there is software that spins articles, but they seem to produce junk.

    Also, do you know of any coaching programs that you would recommend for blogging? I’ve got a decent grasp of the basics of WordPress, but I just can’t seem to take the step of getting it going.

    • I would strongly advise against spinning articles. It is not something that I resonate with. You aren’t providing more value, you’re just trying to get more traffic so you can make more money with it.

      • Thanks, I’ll check it out. It looks like it helps with the concept of thinking about your blog as a business. I just finished an affiliate marketing program and really learned a great deal. I wish I had found you and Authority Blogger first!

        I’m glad I found your blog. I look forward to poking around, reading your articles, and using your blog as inspiration to get started on my own blog. Your theme looks great, very clean.

  12. Those are some great article-writing tips! Thanks for this valuable post. Love your blog design, too – simple and effective.

    I’m so glad that you posted on MaxBlogPress; that’s how I got here today.

    • Hey Bill!

      I’m glad you found me. Seems like you’re an SBIer? That’s cool. I hope you’re doing well. Thanks for your comment 🙂

  13. I have been blogging for years but never tried Article Marketing myself. If it helps to increase my Subscribers then I should get working now.

    • Definitely give article marketing a shot, but don’t expect it to be a magic bullet. It does take a lot of work!

  14. I usually put the reject articles that I don;t think are quite up to standard to put on my blog on ezine articles. That being said, one really good article on the blog can bring 20-30x the traffic than 10 articles on ezinearticles.

    • Yeah your blog can definitely bring more traffic. Article marketing is more of a slow and steady approach.

  15. Hmm,
    Quite enlightening.

    I’d be concentrating on article marketing as from March.

    How did you create your opt in page? I guess You used the text widget right? and Aweber but can I used a regular static optin form script or it has to be a plugin?

    • My designer actually got that handled for me. I think you can find some pretty good ready-made templates with Aweber.

  16. Henri, have been looking for a tested way of build traffic to my blog for a while now but stumbling on this post revealed the answer. I love your strategy of sending people from Ezine to your Discover Your Passion sign up page. That means so many things can happen through article marketing. Am now working on submitting 1000 articles to ezine by Dec 31st.

    You’ve fired me up. Many thanks

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