Today I’m going to give you a simple strategy for increasing your blog subscribers. You might not have summoned up the courage to guest post on other blogs, but that doesn’t mean you can’t use article marketing to boost your blog subscribers.
When I started the Wake Up Cloud, I was hesitant at first to guest post, so I started with commenting.
To be honest, I haven’t used article marketing to build my subscribers on the Wake Up Cloud, unless you count guest posting as article marketing, which I guess it is.
It does work though. I have used article marketing to build an e-mail list, make more sales and get more traffic.
I’ve talked to a few bloggers, and guest posting is something people don’t get around to doing, which is when it hit me: article marketing is the perfect stepping stone to guest posting.
You hone your writing skills, you get used to putting your articles out there and you get traffic to your blog or website.
Start writing a few articles a day and submitting them and I think you’ll be surprised at the results over time.
Here’s how you can start increasing your subscribers today:
1. Keep It Simple
You don’t have to submit your articles to 500 different article directories. To be honest, I mostly submit my articles to EzineArticles. They are an awesome company who take care of their writers and I have a great deal of respect for them.
They also give you the most direct traffic (I’ve tested this). Sure, other directories might give you a link, but the link isn’t worth much since Google already knows that almost anyone can get their article published.
I like to keep things as simple as possible. When I’m doing article marketing, I only write for EzineArticles, because they give me the most traffic, and that’s what I’m after.
2. Short and Sweet
You don’t have to write award-winning articles. Your articles don’t have to be anywhere near the quality of your blog posts.
These articles do not have to cover everything on a topic, just pick one thing and write. Think of it as one piece of your delicious, homemade pie. They get one piece at EzineArticles and you give another on your blog or website, then another as a paid ebook or coaching, or whatever you want to do.
This doesn’t mean that your articles should be crap. Proper grammar and proper English blended with some coherence will take you a long way. You have to find your own balance between quality and quantity.
Remember, we want to get as many articles out there as possible, but we also want people to like reading them, go to your website and subscribe.
Your articles should be a minimum of 250 words, but I like to stick to 300-400. In the beginning it’ll take you longer to write these, but once you start to realize that it isn’t that hard, you’ll be churning out an article in 15-30 minutes.
3. Answer the Why
If you really want to boost your sign-up rate, you should give people an incentive to sign-up. My incentive at the moment is my e-course: discover your passion in 5 days. Can you put together something for people that they’d want to have?
It doesn’t have to be big, as long as it’s something that people like. Write something and get it out there. Don’t sweat the small stuff.
I also recommend you start building an e-mail list. It will come in handy in the future when you want to interact with your readers and even recommend things you really like and think they would find useful.
4. Hit Your Target
Article directories almost always give you a resource box, which is basically your place to shine. You get to say what you do and why people should click your link.
Let’s say I’ve written an article about finding your passion, which is highly relevant to my sign-up incentive, then at the end I could write “Do you want to discover your passion in 5 days? Come on over to my website and learn more.”
You’ll have to experiment with what works. You get click-through statistics on many article directories so you can easily test difference resource boxes.
The main point I want to get across is to write articles and link them to your sign-up page. If you don’t have a sign-up page, get one and tell people WHY they should listen to you.
5. Create Success
If you thought about writing 1,000 articles, you’d probably feel overwhelmed and frustrated. But what if I told you to write one article a day?
That’s a lot easier. Get into a routine where you start writing one short article a day and then increase it from there.
This isn’t rocket science and you don’t have to make it harder than it is. Use article directories to explore your ideas and then link back to your blog.
I’m going to be honest here and tell you that you will most likely suck at the beginning, I know I did, but when you keep going you’ll get better.
If you’re interested in learning more about article marketing, you may want to check out my article marketing guide.
Image by Ibrahim Iujaz