Email Marketing 101: How to Build a Highly Responsive List

Have you heard internet guru’s say that the money is in the list?

I hate to agree with them, but they’re right.

The money is in the list, but the way “the guru’s” use their lists isn’t how you should do it.

There’s no need to bombard people with pitches day in and day out, because that’ll just burn out your subscribers.

So, how do you start a list without making the costly mistakes?

First, you realize that email marketing is simply the act of communicating with your people.

You treat your subscribers as you would like to be treated. That doesn’t mean you don’t sell. It just means you consider what kind of impact you’re having on people.

But that isn’t enough. You can’t just get people on a list and voilá; money flows in. Numbers do not guarantee income. The same holds true with traffic.

You have to build a responsive email list of people that want to hear from you and what you have to offer. You do that by having a strategic plan of action.

You have to know what kind of people you want to attract, what you want them to do, and how you’re going to go about that.

I know these things not because I’m a genius, but because I’ve made every mistake in the book. When I started, I had no idea how to communicate with my list.

I knew how to get people on my list, but I had no idea what to do from there.

It wasn’t fun, and in order to help you skip that grueling beginning phase, I’ve put together the email marketing 101 series below.

Each article builds on the next. The series has just started, so a new installment will come out a few times a week. If you want to make sure you don’t miss anything, remember to subscribe.

The Email Marketing 101 Series

1. What Email Marketing is and How it Helps You Build a Lifestyle Business
Read this first if you’re new to email marketing. Learn what email marketing is and how it can help you build a profitable online business.

2. How to Pick the Best Email Marketing Service Provider
Picking the wrong email service provider can end up in disaster. Your emails may never reach their destination, they may end up in the spam folder, or something else could go wrong. Pick the right one!

3. 5 Stupid Email Marketing Mistakes You Should Never Make
Even people who’ve been doing email marketing for a long time make mistakes, and sometimes they are really big ones, so make sure you don’t make the five in this article.

4. Why Nobody is Signing Up to Your Email Newsletter (And What to Do About It)
Do you have a newsletter, but it’s just you and your mom? You need to read this, so you can build a huge list of fans that love what you do and want to buy your stuff.

5. How to Structure an Irresistible Email Opt-In Page
No one will sign-up to your email newsletter unless they know what they’re getting. You have to learn how to craft a spectacular opt-in page. Learn how in this article.

The Secret is Not in the Numbers

Building an email list of thousands does not guarantee success.

You can spend months or even years building your list and it’ll be a waste of time.

The secret lies in getting the right people to listen (i.e. building a highly responsive list of people that want to hear from you).

And you’ll learn how to do that in the series above. If you have any other questions, feel free to shoot me an email.