As I’ve started selling my own stuff, and offering coaching, I’ve realized that I wouldn’t particularly enjoy it if people tried to not pay me.
This hasn’t happened, because I only work with cool people, but it has made me realize that when I’m a customer, I want to be the ideal customer.
I want to think before I ask questions. I want to pay on time and be easy to deal with.
I even want to pay more just to surprise people and most important of all, I want to make sure I thank the service provider for being awesome and helping me solve my problem(s).
I realized this one day as Ingela and I were out enjoying the spring sun here in Spain. I saw a price tag in a shop window and thought “wow, that’s expensive. I would never pay that much!”
At that exact moment a thought entered my head about being the person selling the product instead of being the buyer.
How would I feel if a customer wanted rock-bottom prices? Would I be able to feed my family? Would I want to keep selling my product or service to ungrateful customers?
Buy Low, Sell High
Why do we want low prices when we buy, but high prices when we sell? Why wouldn’t you pay people for their hard work if YOU want to be paid for your hard work?
I used to feel bad when paying a premium for services. I have been raised to save money, haggle and get the lowest price possible. When you’re working for someone else, you are never selling anything, so you never think about it.
I understand that everyone likes to save money. Hell, I even wrote an article a few days ago about how minimalistic my life is. But that doesn’t have to mean I don’t reward the people I work with or buy goods from.
There’s a difference between wasting your money on useless products and rewarding the people that provide solutions to your problems.
A Shift in Mindset
Lately, I’ve been working a lot with people who know their stuff. I have no trouble paying for expertise. I realize that I’m not awesome at webdesign or copywriting.
That’s why I’ve worked with Sean, Lexi, Danny and David. They help me make my blog and business better. I have no trouble paying them, because I know they’ll deliver on their promises and make my life easier. I like easier.
It’s time we shift our mindset for how we think about spending money. If you aren’t willing to give, why should you expect to receive?
Your Dream Customer
Imagine having your own business, and visualizing your ideal customer. I’m sure we all want the positive customer who’s willing to pay on time and even pay more than you ask. That’s a dream come true.
But there’s still a discrepancy. How can the dream customer exist if no one is willing to take on the role? It’s up to you and me to be the dream customer.
If you believe you need a platform to make a difference in the world, you’re wrong. Your platform is you. By changing yourself, you will affect others.
If you’re the best client someone has ever had, you will make an impact in their lives and it will ripple throughout the lives of everybody involved (also known as the butterfly effect).