There are many things you’ve been told you need to do to launch your lifestyle business website.
And while most of those things are fantastic, they can hold you back from starting, because it’s too much information.
I prefer simplicity, so I focus on the 20% that provide 80% of the results.
It helps you minimize overwhelm and maximize results, because that’s what this is all about: helping you get your lifestyle business up and running.
So let’s have a look at some of the misconceptions when it comes to launching your website:
1. You Need an Original Idea
Yes, it’s all fine and good to have a great idea, but what if you can’t come up with something groundbreaking?
Then you just start.
When I started, I didn’t have an original idea, but I was so sick of not doing anything that I just took action.
And the rest, as they say, is history.
2. You Have to Be an Expert
Expertise comes from experience.
If you’ve done something, you already know more than many.
Remember, a fifth grader can teach a fourth grader some pretty cool stuff.
When you start, your knowledge grows and you improve. Refuse to let anything hold you back from doing what you truly want.
There’s no need to be the best in the world at what you do to run a lifestyle business.
It’s a good goal, but it should never hold you back.
3. You Can’t Make Mistakes
Experience comes from making mistakes and failing over and over again.
Before I made any money online, I stumbled around for several years making mistakes, wasting thousands, and thinking I’d never get anywhere.
Embrace mistakes for the teachers they are.
Yes, avoid making mistakes when possible, but don’t be afraid of making a few here and there, because that’s how you’ll learn.
4. Your Writing Has to Be Top-Notch
If you’d see some of my earliest articles, you’d be astonished at how bad my writing was back then.
I improved by writing, reading books, and then writing some more.
Your writing is what it is. If you write sci-fi books, your writing matters a great deal.
But we’re here to build a business, and writing is just a means for communication. It doesn’t have to be perfect, it just has to get a message across and be valuable.
Start where you are with what you have, because the only way you will improve is through action.
5. You Need to Master Search Engine Optimization (SEO)
SEO is great.
It can help drive thousands of visitors to your site, but it often stops people from launching their lifestyle business website.
It can be quite complicated with all the numbers and tools, so I like to postpone it until later.
It’s still important, but not so important that you have to learn it right away.
I’ve built sites that get thousands of daily visitors through search engines, but I’ve also built Wake Up Cloud, which doesn’t focus much on SEO.
The bottom line is that you don’t have to get everything perfect to launch your site.
6. You Need a Great Design
I think design is critical to how people perceive you and your business, but if it’s holding you back, it can wait.
You can pay someone a few hundred bucks to get a very simple design. That’s enough.
Or you can use one of the free themes that come with WordPress, if you don’t want to invest in a premium theme like Thesis.
There are plenty of people running lifestyle businesses out there with very, very simple designs, so you don’t have to spend thousands to get it done.
7. You Need Widgets, Gadgets & Buttons
There are a lot of bells and whistles you can put on your site, but the more things you put up, the more distractions there are for your readers.
Your site should drive people to your newsletter, because that is where most of your income will come from. The money is in the list.
The more widgets, gadgets and buttons you have to distract from that, there more it will cost you in the long term.
The simpler your design, the easier for your readers to navigate, which means they’ll stay longer.
Keep things simple.
8. You Need to Be Technical
There’s this label that some people are technical while others aren’t.
Yes, some people grasp technical parts faster, but it’s because they’ve had a lot of practice.
You often hear people say that younger people are born computer savvy, but they’re savvy because they’ve been using computers for a long, long time
It comes down to how much time you’re willing to put in.
Yes, there are a few technical parts involved in launching your lifestyle business website (unless you pay someone), but the good news is that once you learn those things, you’re good to go.
There are a finite number of parts you have to learn how to do. It gets a lot easier after that.
9. It’ll Take Too Long
Launching your business website can take time if you focus on the wrong things.
And it can get complicated if you overwhelm yourself with tasks that you think you need to do.
As I said above, I like to keep things simple, because the simpler things are; the more likely you are to take action.
This is what I do in my workshops, and this is what helps people to take massive action.
When you know the 20% that get you 80% of the results, you can eliminate a lot of frustration, overwhelm, and fear.
This doesn’t mean you can build a business overnight, but it does mean that you can eliminate a lot of wasted time.
Building a business still takes work.
10. People Won’t Like You
If you want to get paid to do what you love, you have to put yourself out there.
That means that you run the risk of some people not liking you, or even criticizing you.
But remember that what people say is not a reflection of you. It’s a reflection of how they feel inside.
Some people are angry because they aren’t getting what they want from life, and they take it out on others by putting them down.
It makes them feel better temporarily.
In the end, you have to ask yourself if you’re going to let this stand in your way, or if you’re going to take action and get paid to do what you love.
There are a lot of things that can hold you back when doing something new.
You may believe you have to do something you really don’t.
But if something is stopping you from launching your lifestyle business website, then forget about it.
Everything does not have to be perfect from the get go.
All that matters is that you move forward one step at a time, one day at a time.
So, relax and enjoy the process.