An excellent cake doesn’t happen by accident.
It’s carefully planned. Each ingredient goes in at the exact right time and in the exact right quantity.
A cake requires planning, and so does a lifestyle business.
However, what most people do is they try to bake a cake by throwing together random things, and then they wonder why they end up with a black ball that tastes like crap.
Even though building a business is not like following a recipe, it still requires planning, strategy, and goal setting.
Why Less Time is Better
You don’t have to quit your job to start your own online business.
The more time you have, the more time you’ll spend up messing around on trivial tasks.
It’s Parkinson’s law in action: “Work expands so as to fill the time available for its completion.”
Remember in school when you had a deadline on a paper. If you were like most people, you waited until the very end to get it done.
If you have two hours a day, a strategy, and a goal, you can focus on just high-value tasks.
If you do that, you’ll get more done than most full-time internet marketers.
But before you can get anything productive done, you have to know where you’re going.
Goal Settings + Planning = Focus
Do you know what you want?
If not, you’re not alone. Most people don’t know what they want at first.
But if you don’t know what you want, how will you know when you’ve arrived?
Do you want to make $1,000/month from your lifestyle business?
When you know what you want, you can break it down into milestones, and then into daily steps.
You know what happens then, right?
You can focus on the tasks that take you closer to your goal, instead of reading blogs, chatting on Twitter, and posting pictures on Facebook.
But Planning on This Scale RARELY Happens
Because it’s hard.
If you have a vague goal, at least you have a reason why you didn’t succeed.
If you want to build a lifestyle business, you have to have a goal, a strategy, and a plan.
In essence, you have to have a blueprint that helps you focus.
This doesn’t mean that you know every step, or even that a recipe for success exists.
It means you have a clear destination in mind, and you plan as best you can.
From there, you take action and deal with life.
“But What if just Writing an Article Takes Me Three Days?”
The more you write, the faster you’ll get.
When I started, I couldn’t write more than one article every few days.
Now I can get an article like this out in about 30-60 minutes.
If writing stops you, then create a podcast, make videos, or use a voice-to-text program like DragonNaturally speaking.
The only limits that exist are the ones you impose on yourself.
“Okay 2 Hours a Day, But How Many Years is it Going to Take?”
Here’s the thing, most people don’t make progress because they’re scared of doing the very things that have the biggest impact.
They procrastinate and look for the easy way. They look for a way to sneak under the radar and avoid the discomfort.
I tried to do that, and it took me a few years to realize that the more I faced my fears, the more results I got.
This isn’t easy, but if you’re sick of shortcuts and want real results, you can build a lifestyle business in less than two hours a day.
And everything you think is stopping you is just an excuse.
When you’re ready to take action, you’ll do whatever it takes.
Baking a delicious cake that melts like butter when you put in your mouth doesn’t happen by accident, and the same holds true for building your lifestyle business.
You need a blueprint.
And you need to know where you’re going. You need to know your end destination.
From there, you break down your goal into milestones and then daily steps.
Excuses will fall to the wayside when you’re determined enough to succeed.
It doesn’t matter whether you’re working, have kids, or don’t think you’re a good writer.
If you want to do this, you can, but you have to make the commitment.
Today’s assignment is simple: figure out what your goal is.
The goal should be practical, and specific, but it should also stretch you (i.e. make you slightly uncomfortable).
An example could be: Build a lifestyle business in 2012 that makes $500/month through turning my advice into products and services.
That’s not the best goal, but you get the gist. Write something down and tweak it as you go.