An excellent cake doesn’t happen by accident.
It’s carefully planned. Each ingredient goes in at the exact right time and in the exact right quantity.
A cake requires planning, and so does a lifestyle business.
However, what most people do is they try to bake a cake by throwing together random things, and then they wonder why they end up with a black ball that tastes like crap.
Even though building a business is not like following a recipe, it still requires planning, strategy, and goal setting.
Why Less Time is Better
You don’t have to quit your job to start your own online business.
The more time you have, the more time you’ll spend up messing around on trivial tasks.
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Note: This is the fifth installment of the Email Marketing 101 series.
Airplanes are one of the safest ways to travel for a reason, the pilots utilize checklists and structure.
They have to, because without them, thousands of people would die each year.
And the same is true for writing an irresistible email opt-in page.
If you don’t follow structure, and if you don’t build the best opt-in page you can, you could miss out on thousands of extra subscribers every year.
If you miss just 5 a day, that adds up to 1,825 people per year.
Luckily, there is a simple structure great email opt-in pages follow.
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Note: This is the fourth installment of the Email Marketing 101 series.
A few minutes after I sent out the email, sales began trickling in for my newest product.
Just a few days later I had over 100 sales and more coming in, and I knew I couldn’t have had the same amount of success without an email newsletter filled with people who were interested in what I have to say.
Building an email list is as important to a lifestyle business as proper nutrition is to your body. You can live without it (for a time), but you’ll struggle.
It used to be enough to tell people you had a newsletter to get them to sign-up, but those days are long gone.
If you want to have a successful newsletter, you need a strategy that gets people interested enough to subscribe.
Are there steps you can take to make that happen?
And why do newsletters fail in the first place?
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Note: This is the third installment of the Email Marketing 101 series.
When you were a baby, you made a lot of mistakes.
You learned to walk by falling over a gazillion times.
You hit your head, you cried, and you learned to be more careful, so your brain wouldn’t leak out.
You put things in your mouth. Some of it tasted good, while some didn’t.
We’re learning machines, yet most people avoid making mistakes. It isn’t fun, but it leads to success.
There are plenty of mistakes you can make in email marketing that can ruin your efforts.
The good news is that you don’t have to make them, at least not the biggest ones, because we’ll cover them right now.
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Note: This is the second installment of the Email Marketing 101 series.
Imagine for a moment that you’re in the process of cooking a delicious meal for a room of 500. You’re in the kitchen, and you’re creating some of your best stuff.
But then, uh oh.
The electricity runs out, you hear something explode in the oven, and a dog gets into the kitchen and eats up a big chunk of the main meal and a piece of the cake.
You could blame it all on luck, but you realize that it could’ve been prevented.
The same holds true for picking the best email marketing service provider.
Pick the wrong one, and you may end up with an incident.
Pick the right one, and you may end up saving yourself a lot of grief.
When you’re running a lifestyle business, you want everything to run smoothly, because the more you have to micro-manage the process, the less time you have to live life.
That’s why I don’t go shopping for the cheapest email marketing service provider. I find the best fit for me. This doesn’t mean I buy the most expensive, just something that works.
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